| THE PERFECT CANDIDATE – Qualifications & Skills: |
- Bachelor’s degree or equivalent in a related field.
- Minimum of 5+ years of experience in marketing and communications.
- Proficiency in Adobe Creative Suite, Microsoft Office, WordPress and Mailchimp.
- Excellent verbal and written, communication and presentation skills.
- Established industry contacts and knowledge of sector.
- Ability to manage multiple projects concurrently.
- Ability to work a varied schedule including occasional travel.
- Must have a valid BC driver’s license and ability to pass a criminal record check.
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| RESPONSIBILITIES INCLUDE: |
- Collaborate with management team to develop and implement a strategic marketing plan for all areas of the organization.
- Identify and target key audiences to build awareness, engagement, affiliation, and loyalty.
- Generate high visibility in regional, national, and international markets.
- Develop and manage the annual marketing and communications budget.
- Be an enthusiastic and passionate champion for the Museum, including representing
the AAM at community events as required.
- Support the Development Officer with the unique events, recognition, and fulfillment
needs of partners, sponsors, Founders and other supporters.
- Manage external contract/agency relationships including digital marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), website development, graphic design, communications, and other creative agencies.
- Represent the Museum within all efforts related to the Tourism sector including marketing, sales, media relations and strategic partnerships.
- Collaboration with curatorial team to develop exhibition branding.
- Write copy and oversee creative development of marketing campaigns and associated materials.
- Develop and implement an integrated digital strategy that engages audiences across demographics, including age, geographic location and interests.
- Oversee all media buys and promotional partnerships.
- Monitor analytics and campaign effectiveness, produce reports, and liaise with team to assess performance and opportunities for growth.
- Oversee all brand photography and videography.
- Execute production of all media relations efforts, act as media relations liaison, and manage press previews, media visits and other media events.
- Oversee sales efforts including referrals and venue rentals.
- Supervise and monitor sales team including assisting with marketing efforts, site visits/tours, contract approval, and performance tracking.
- Support the Director of Operations with policy development related to sales efforts. Liaise
with third party sellers including online travel agents (OTAs) and wholesalers, including developing and securing contracts.
- Other duties as required.
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